YouTube Super Chat will be leveraged in the live videos of this Google service. The company, which has been slow to bring this service to its users, aims to respond toa problem that occurs in live broadcasts when there are many users watching: comments on live videos are often lost.
According to the company: “Anyone who iswatching a live stream will be able to buy a super chat: a live chat message that will stand out in the crowd to receive more attention from your favorite creator. Super Chats stay on top for up to five hours, which will give your messages more visibility.” The money raised through YouTube Super Chat will allow creators to have additional revenue streams and improve their closeness with their most loyal fans.